![]() ![]() In recent years, Simon's characterization of the problem of as an economic one has become more popular. He noted that many designers of information systems incorrectly represented their design problem as information scarcity rather than attention scarcity, and as a result they built systems that excelled at providing more and more information to people, when what was really needed were systems that excelled at filtering out unimportant or irrelevant information (, pp. 143–144). Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it' (, pp. 40–41). What information consumes is rather obvious: it consumes the attention of its recipients. History was perhaps the first person to articulate the concept of attention economics when he wrote: '.in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. ![]() This is done, for instance, by creating filters to make sure the first content a viewer sees is relevant, of interest, or with the approval of demographics.Īn attention-based advertising scheme may say they are measuring the number of ' eyeballs' by which their content is seen. A number of either explicitly or implicitly take attention economy into consideration in their, based on the realization that if it takes the user too long to locate something, they will find it through another application. Attention is used to filter out the most important information by the human brain from a large pool of information surrounding the human in the digital age. A strong trigger of this effect is that the mental capability of humans is limited and the receptiveness of information is hence limited as well. (, p. 20) As content has grown increasingly abundant and immediately available, attention becomes the in the consumption of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act. Put simply by, 'Attention is a resource-a person has only so much of it.' In this perspective and J.īeck define the concept of attention as: Attention is focused mental engagement on a particular item of information. ![]() Attention economics is an approach to the management of that treats human as a scarce, and applies to solve various information management problems. ![]()
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